![]() ![]() But to create the perfect vodka, Frank set his sights on France. After Sidney Frank, an American businessman and the founder of an import company, took note of Absolut’s success, he decided to give the industry some good old-fashioned competition. Grey Goose drinkers may be surprised to learn that the brand was inspired by Absolut. Today, Absolut pays tribute to Smith with an illustration of his face etched onto every bottle. In 2008, following a bidding war, Vin & Sprit was acquired by Pernod Ricard for more than $8 billion. ![]() as Absolut Vodka, with an old-style medicine bottle as the inspiration for its new vessel. ![]() In 1979, the spirit was relaunched in the U.S. But, during the 1970s, Sweden’s spirits industry entered a downturn, forcing Lars Lindmark, Vin & Sprit’s CEO, to seek help from the American market. Following Smith’s death, the state-owned Vin & Sprit eventually assumed control of the company. ![]()
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May 2023
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